"RUN MARY RUUUNNN" (amused me so much)

If want a giggle look at this advert for muller corner! It snapped my attention straight away with the opening comment being "Meet Mary", with the visual of a cow stood on a wet beach. The narration is in the style and tone of an animal documentary and along with the panoramic cinematography used it creates a serious and factual illusion, until the following line states that - "She's always dreamt of being a horse!" After that point i did kinda stop listening due to laughter but well worth the watch for the minute its on.

progress - unit 9 the music track!

so, from the start: Adam sent me a couple of tracks one i just loved the sound of and chosen for my project. (song) - "I know it's been a while"

The track wasn't complete so i suggested having female vocals as well, and then offered to write some lyrics. A week later i sang (badly) the words to the song and he loved them. He then decided to strip his chorus and have two different female verses in place of the chorus. (below)

chorus one.

I know its been a while

you took a step then you ran a mile,

you left me, did you forget me?

Now can you prove your words,

or is this fake,

a second chance or a big mistake,

you hurt me, do you deserve me

do you deserve me.

chorus two.

I know its been a while

I want to cry between my smiles,

you hurt me, do you deserve me,

you disappeared now i'm here alone,

looking for you don't know where you gone,

you hurt me, do you deserve me

do you deserve me.

I then went on a search for a singer and straight away stumbled across a neighbour who sings part time with a voice that matched perfectly. this was louise aka Sapphire.

From there, with various meetings for production and many changes with instruments we finally got the finished version.

Heres the sound-cloud link

http://soundcloud.com/dub-la/i-know-its-been-a-while-dub-la

background- unit 9 self directed brief- Music video!

Right, so basically I have a friend who is within a small network of homemade talent, including adam (friend) the performer and lyricist, the music producer and a couple of part time musicians. Adam had a previous album and video within a different network a few years ago, and during this time, adam shown me his album and video then this was how we got on the subject of what i was studying. This lead to him asking me to create a music video for him last year (2009).

I obviously jumped at the chance and discussed wether there was some way I could incorporate it into the course... hence this now being the subject for my self directed final unit!

random funny-ness

Saw this while browsing through my fellow students blog, found some of it hilarious! i've even caught myself saying one or two of them!

have a giggle!

1. My mother taught me TO APPRECIATE A JOB WELL DONE.

"If you're going to kill each other, do it outside. I just finished cleaning."

2. My mother taught me RELIGION.
"You better pray that will come out of the carpet."

3. My mother taught me about TIME TRAVEL.
"If you don't straighten up, I'm going to knock you into the middle of next week!"

4. My mother taught me LOGIC.
"Because I said so, that's why."

5. My mother taught me MORE LOGIC.
'If you fall out of that swing and break your neck, you're not going to the store with me."

6. My mother taught me FORESIGHT.
"Make sure you wear clean underwear, in case you're in an accident."

7. My mother taught me IRONY.
"Keep crying, and I'll give you something to cry about."

8. My mother taught me about the science of OSMOSIS.
"Shut your mouth and eat your supper."

9. My mother taught me about CONTORTIONISM.
"Will you look at that dirt on the back of your neck!"

10. My mother taught me about STAMINA.
"You'll sit there until all that spinach is gone."

11. My mother taught me about WEATHER.
"This room of yours looks as if a tornado went through it."

12. My mother taught me about HYPOCRISY.
"If I told you once, I've told you a million times. Don't exaggerate!"

13. My mother taught me the CIRCLE OF LIFE.
"I brought you into this world, and I can take you out."

14. My mother taught me about BEHAVIOUR MODIFICATION.
"Stop acting like your father!"

15. My mother taught me about ENVY.
"There are millions of less fortunate children in this world who don't have wonderful parents like you do."

16. My mother taught me about ANTICIPATION.
"Just wait until we get home."

17. My mother taught me about RECEIVING.
"You are going to get it when you get home!"

18. My mother taught me MEDICAL SCIENCE.
"If you don't stop crossing your eyes, They are going to freeze that way."

19. My mother taught me ESP.
"Put your sweater on; don't you think I know when you are cold?"

20. My mother taught me HUMOUR.
"When that lawn mower cuts off your toes, don't come running to me."

21. My mother taught me HOW TO BECOME AN ADULT.
"If you don't eat your vegetables, you'll never grow up."

22. My mother taught me GENETICS.
"You're just like your father."

23. My mother taught me about my ROOTS.
"Shut that door behind you. Do you think you were born in a barn?"

24. My mother taught me WISDOM.
"When you get to be my age, you'll understand."

25. my mother taught me about JUSTICE.
"One day you'll have kids, and I hope they turn out just like you!"

long awaited blogg

I have been stressed as anything and really forgetful, the last blog i posted was about my last brief the competition brief. I chose 'the body shop' advertising brief, was stressed for ages, had many changes of ideas and then just threw something together because of the deadline. I wasn't very pleased with it and as I figured was unsuccessful in the competition.

I have however bin doing quite well with the self directed brief and i passed my theory test last week... so i've not bin completely motionless!! x

competition brief!

Im now at the end of the first week of the new brief and as said I made my decision on monday. I was torn between doing the 'e4', 'mini' and 'the body shop' brief, so I explored each one a little bit further, then looked at what the rest of the class was doing and picked the one hardly anyone had picked which was 'the body shop'.

All systems go at this point! I started by re-reading the brief to get a better understanding of what was requested. The brief stated to create an unconventional advertising campaign, with a maverick, cheeky and original tone of voice to reinstate the body shops pioneering with ethical beauty.

I am going to approach this with a great deal of research, this is because it will help me understand the company fully and what they want, and also research is an area I stated needed improving in my unit 7 reflective statement. Firstly I will be looking into the background of the company and its founders, then into the advertising history and competitors, this will then be followed by unconventional and guerilla advertising research, in order to get a better understanding of whats expected.

One of the primary sources of research organised, was interview the managers of the body shop and their main competitors lush, both of which were very helpful toward my research.

During the next week I will be getting my sketchbook up to date with my research and idea generating and developing.

Below are some of the images i found while researching past the body shop advertisements.

The new brief!

I've finally handed in room 101 animation in on friday, and emailed unit 8 essay to the tutor on thursday, so new week, new project! Im going to be reading through the competition briefs over the weekend, making a decision on monday and starting the research and idea development from there. I've had a quick read through and the 'D&AD' brief seem to be the most appealing.

Reviews are another thing I need to be getting through!

I am also going to try n upload my animation to the blog, if i can work out how to do it :)